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ATIA Pushes for Permanent Travel Insurance Sales Rights for Agents

Ensuring Seamless Protection for Travellers at the Point of Booking

ATIA Pushes for Permanent Travel Insurance Sales Rights for Agents?w=400

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The Australian Travel Industry Association (ATIA) is intensifying its efforts to secure a permanent authorisation for travel agents, tour operators, and accredited travel businesses to sell travel insurance at the time of booking.
This initiative follows an exemption granted in 2021, which is set to expire in October 2026.

ATIA argues that offering travel insurance concurrently with travel bookings is essential for comprehensive traveller protection. The association warns that discontinuing this practice could lead to more Australians travelling uninsured or underinsured, exposing them to significant financial risks in the event of unforeseen incidents.

Dean Long, CEO of ATIA, emphasised the importance of maintaining this exemption to safeguard both travellers and the travel industry. He stated that allowing the exemption to lapse would result in more Australians travelling without adequate insurance coverage, which is a real-world consequence that must be avoided.

ATIA's campaign underscores the critical role that travel agents play in educating consumers about the importance of travel insurance and ensuring that they are adequately covered for their specific travel plans. By making the exemption permanent, ATIA aims to provide certainty for both travellers and travel businesses, reinforcing the value of purchasing insurance at the point of booking.

For Australian travellers, this advocacy highlights the importance of considering travel insurance as an integral part of the travel planning process. Ensuring that coverage is in place from the moment of booking offers peace of mind and financial protection against a range of potential travel disruptions.

Published:Thursday, 7th May 2026
Author: Paige Estritori

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